Archive for October, 2006
Start a website for your “bricks and mortar” business… and capture passing traffic
I’m over in Scotland right now — Edinburgh to be exact (back to Vancouver on the 27th) — and it’s clear that Internet usage in the UK is on the up, mainly down to the spread of broadband over the last year or so. There are various stats that have been released showing huge Internet usage growth in the UK, but even just from driving around the city I can see the signs — literally. Compared to my last visit a year ago there are far more URLs on the storefronts of small retailers.
No matter where in the world your “bricks and mortar” business is, having even a small Web presence with a memorable URL allows passing traffic to take a note of it and check it out later.
No commentsCrazy Egg: Site analytics with added heat (and eggy crazyness)
The great advantage of online marketing is the amount of info you can gather about your target audience — and then use to improve the effectiveness of your site.
Google Analytics is a brilliant free tool for this. And another is Crazy Egg. Crazy Egg’s big selling point — apart from being called Crazy Egg obviously — is its “heatmaps” feature that allows you to see which links your visitors click on your Web pages, and which ones they pass over.
You need to pay to take advantage of all their features for your whole site, and you don’t learn anything you can’t learn through other analytics programs, but it looks cool…
SolutionWatch has a review.
