Writeyness :: Info to snack on

In the new edition of the classic “On Writing Well” by William Zinsser, the author updates his introduction to tackle the growth of online communications.

This quote stands out:

“Millions of email messages every day give people the information they need to do their job, and a badly written message can do a lot of damage. So can a badly written Web site.

“The new age, for all its electronic wizardy, is still writing-based.”

From attracting search engine traffic to selling products and services, there’s no doubt that good content and copy can help your website be more successful and, as Zinsser wrote, badly written copy can hurt it.

Yet, despite this, the creation of the words that will guide visitors through a website, describe the products or services and do the selling is still treated almost as an afterthought when businesses first develop their sites.

In many cases, a writer is later called in to add essential missing content or repair poorly-written copy that could have been costing a business who knows how much in lost revenues during the intervening weeks… months… years.

And often just a few tweaks will produce immediate results.

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